Writings of the Fascie Rossi palace in Sestri Levante

Scritte palazzo Fascie Rossi

Writings of Palazzo Fascie Rossi in Sestri Levante.
On the facade of the building in the center of Sestri Levante, some writings stand out that decorate it: “Per non dormire” and “Conosci thyself”.
I will talk about the first one below; as for the second one, in Latin nosce te ipsum, it was the Greek inscription in the temple of Apollo in Delphi.
They intrigue me and I would like to know more.

Have you ever been to Sestri Levante?
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Update: thanks to the site curiositasufirenze.wordpress.com I discovered that the motto is from a Tuscan family, the Bartolini Salimbeni, whose coat of arms is three poppies enclosed in a circle (like in the majolica in the photo). Why is it there?

Scritte palazzo Fascie Rossi

Scritte palazzo Fascie Rossi

Photo taken with Canon EOS M100 and lens Tamron 16-300.

Writings of the Fascie Rossi building in Sestri Levante – Écrits du bâtiment Fascie Rossi à Sestri Levante – Escritos del edificio Fascie Rossi en Sestri Levante – Escritos do edifício Fascie Rossi em Sestri Levante – Schriften des Gebäudes Fascie Rossi in Sestri Levante – Các tác phẩm về tòa nhà Fascie Rossi ở Sestri Levante – 塞斯特里莱万特 Fascie Rossi 大楼的著作 – SestriLevanteのFascieRossiビルの著作